Workshop 1: How to work with the print and live media press.
A panel of credential journalist experts from live and print media will discuss how to best message your story to get coverage, how to pitch a story, how to write press releases, understand the correct timing of the news cycle and the nature of the news business and how they select what to cover in newsprint or live media.
Workshop 2: Maximizing Social Media Networks
Learn from social media experts (Facebook, Twitter, Instagram, Tik Tok) how to maximize the use of social media. Is it replacing traditional media? What is click bait? How to choose which platforms fit your social media needs. What are the best ways to message on social media?
Workshop 3: The Art of Public Speaking
This session will feature the national renowned expert in communication, the former Director of CSU Sacramento Communication Dept., Dr. Barbara O Connor, who gained fame coaching former governors and legislators on public speaking skills. She will provide tips on how to improve public speaking skills and prepare for public appearances, conducting meetings, or meeting with print or live media reporters. Dr. O Connor conducts the communication workshop for APIA Capitol Academy. There will also be a Q&A session.